Lead-Integrated CRM
An end-to-end CRM platform with Facebook and Google lead integration; a web panel alongside native iOS & Android apps.
Problem
Leads from ad campaigns stayed scattered across different platforms, follow-up was slow, and the sales process couldn't be measured. The team also needed access to records while in the field.
Solution
We built an end-to-end CRM platform that automatically collects records from Facebook and Google lead forms, and offers team assignment, status tracking, sales and reporting through a web panel and native mobile apps.
Outcome
Leads were unified on a single platform, cutting response time; automatic assignment and status tracking made the sales process measurable. The team can now work from anywhere via web and mobile.
About the project
Built specifically for the sector, this CRM aims to unify potential customers from ad sources on a single platform and manage the sales process end to end. The system automatically pulls records from Facebook and Google lead forms, assigns them to team members by rules, keeps conversation history and makes the sales process trackable through a pipeline.
Web + native mobile, one platform
The project was built with a modern architecture of three components:
- Web panel — a management panel built with Next.js (TypeScript) containing lead lists, sales records, calendar, reports and admin screens.
- Native mobile app — a single-codebase app built with React Native (Expo) that runs on both iOS and Android, letting the team reach leads, sales and the calendar while in the field.
- Backend — a secure API built on Java 21 / Spring Boot and PostgreSQL with JWT and OAuth2; integrations and automations are managed in this layer.
This way every lead from the ad budget is managed in a controlled manner both in the office and in the field, making the sales process measurable and reportable.
Screenshots
Sections from the project.
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